1:1 Online Coaching for Lasting Results in Less Time
Build A Stronger, Leaner
Physique, and Keep It for Life
Koutsi Lifestyle is a premium transformation programme
focused on helping men and women drop stubborn body
fat and build lean muscle—even with a hectic schedule.
Results Are a Byproduct of the Right System
Lasting results don’t come from guesswork, crash diets, or programmes that don’t fit your life.
Yet, I see so many people try to lose weight or get fit by following generic plans that tell them to...
Cut out entire food groups like fats or carbs
Do excessive amounts of cardio
Stop eating after 6pm
...or other unsustainable tactics.
These plans might work in the short term, but they’re not maintainable long-term. And once you stop, the weight comes back with a vengeance.
And it’s not just about the weight coming back.
Every time you “fail” one of these plans, it chips away at your confidence. It makes you feel like you’re the problem, like you just don’t have enough willpower or discipline.
You start questioning yourself—“Why can’t I stick to anything?”—and that frustration seeps into every part of your life:
Avoiding social events because nothing in your wardrobe feels comfortable.
Feeling drained and unmotivated, even outside of your workouts.
Losing belief in yourself every time you look in the mirror.
And the longer you stay in this cycle, the harder it becomes to break free. The habits get harder to change. The weight feels more stubborn. And the thought of starting over again becomes overwhelming.
But it doesn’t have to be this way.
With the right system—one that works with your life, not against it—you can finally build a body you’re proud of and results you can sustain, and I want to support you in making that happen.
Life’s Too Short to Live Off Chicken and Broccoli
You don’t need to suffer through bland meals, endless cardio, or restrictive plans to get results.
What you need is a system that fits into your life and sets you up to win:
A training plan tailored to your schedule, so progress feels achievable, not overwhelming.
A sustainable approach to nutrition that lets you enjoy food, not fear it.
Guidance to show you exactly what to do, and support to help you stay consistent.
This is what real results are built from. Not extreme measures or quick fixes.
This is what real results are built from. Not extreme measures or quick fixes.
With consistency, clarity and a strategy that ties these elements together, you could be in the best shape of your life in less time than you think.
Where you're looking in the mirror, proud of what you see...
Having the energy to excel in every area of your life...
And feeling confident and capable, knowing you have the tools to maintain this for life.
It’s time to stop settling for mediocre results and start building a body and life you love.
Koutsi Lifestyle — Premium 1:1 Online Coaching
Your Personalised Roadmap to Lasting Results, Trusted by Hundred of Men and Women
We understand that every person has unique goals, schedules, and lifestyles. That’s why our coaching approach is 100% personalised to fit your individual needs.
Here’s what you can expect as a Koutsi Lifestyle client:
Customised Workouts
A structured training plan designed to get you jaw-dropping results, based on your schedule, equipment availability, and physique goals.
Flexible Nutrition Plan
Eat the foods you love while staying on track. We’ll show you how to make sustainable choices without sacrificing your results. Specific enough to be effective, but flexible enough to fit your life.
Weekly Check-ins
Stay accountable and on track with weekly check-ins and adjustments from your coach. No more feeling lost or unsure of what to do, our support keeps you moving week on week.
Mindset Mastery
To maintain the results you want, you need a mindset that supports your goals. We’ll help you develop an unbreakable belief in yourself and your ability to reach—and keep—your goals.
Daily Accountability
You have direct access to your coach via Whatsapp so you can ask questions as and when they come up. So that when life gets chaotic, we'll always be a message away to guide you through.
Access to Our Community
Join a community of like-minded individuals on the same journey as you. Share your wins, struggles and support each other along the way.
Don’t waste any more time trying to figure out the perfect plan by yourself. With Koutsi Lifestyle, you’ll have all the tools, guidance and support you need to transform your body and life—for good.
We’re serious about results, and we only work with clients who are ready to make a change.
This programme isn’t for everyone, so here’s who it’s for and who it isn’t:
Is Koutsi Lifestyle Right for You?
This Programme IS For You If:
You’re ready to commit to a personalised plan and make health a priority.
You want to build lean muscle and drop stubborn fat without crash diets
You value expert guidance, clear structure, and daily accountability.
You’re willing to show up, follow the plan, and trust the process.
This Programme IS NOT For You If:
You’re looking for a magic solution or instant results.
You’re unwilling to adjust your habits or routines.
You expect results without consistent effort.
My name is Aku Virtanen — I'm a 28-year-old personal trainer, physiotherapist, and online coach. Throughout my coaching career, I’ve had the privilege of helping hundreds of people achieve a leaner physique and a healthier lifestyle through personalized training, physiotherapy, and mobility work.
I became a certified sports massage therapist in 2016 and later advanced my education by becoming a licensed physiotherapist. During this time, I also delved deep into the world of mobility training through Functional Range Conditioning (FRC).
In addition to a long athletic background and extensive experience, I bring professional-level expertise in strength training. I also have a personal transformation story: in my younger years, my life mostly revolved around PlayStation and snacks — until one day, I decided that was enough. I discovered boxing, and everything changed from there.
After my boxing career came to an end, I transitioned into serious gym training, which led to competing in classic physique bodybuilding. Weight training and everything that comes with it has become a true passion of mine — something that fuels my everyday life through continuous learning in both nutrition and training.
As a coach, I’m demanding in just the right way, but also flexible when needed. Most importantly, I’m someone who genuinely cares about your progress — and I promise, working with me won’t be boring. I don’t expect you to live like a professional athlete (unless that’s your goal), but I do believe in common sense, consistency, and building sustainable habits that fit your life and goals.